1.  Staged homes sells 88% faster and for 20% more than other listings on the market. 

2. Staging is less expensive than a price reduction. 

 

Staging is about showcasing an engaging, move-in ready home that creates an emotional connection with the buyer. Updating décor with on-trend, inviting style—particularly in living rooms, primary bedrooms, kitchens, and dining rooms—can make a memorable impression. Once engaged, buyers will be more committed and possibly willing to increase their offer, and they may be less likely to change their minds at the last minute or ask for concessions.

Eighty-two percent of buyers' agents said staging helped their clients visualize the property as their home, according to the National Association of REALTORS® 2023 Profile of Home Staging.

Staging is an investment that helps maximize the rate of return on the sale of the property—and usually costs less than the first price reduction. With an average investment of 1% of the sale price into staging, about 75% of sellers saw an ROI of 5% to 15% over asking price, according to data from the Real Estate Staging Association (RESA).

A recent survey from the International Association of Home Staging Professionals shows that staging helps sell homes three to 30 times faster than the non staged competition. Further, staging can help increase the sale price by up to 20% on average.

For sellers who decide not to stage, the IAHSP survey also shows that the average price reduction on a home was five to 20 times more than what the staging investment would have been.